Branding

Building a new brand from the ground up.

Best for: Startups, new businesses, new organizations, new products, or businesses that have never intentionally developed their brand.

Discovery & Research

• Brand discovery session

• Business/organization assessment

• Target audience definition

• Competitor review

• Market positioning assessment

Brand Foundation

• Mission statement development/refinement

• Vision statement

• Brand purpose

• Core values

• Brand positioning statement

• Value proposition

• Brand promise

• Primary audience/customer profiles

Messaging

• Core brand message

• Brand story

• Tagline/slogan development

• Brand voice and tone

• Key messaging points

• Short company description

• Long company description

• Elevator pitch

Visual Identity

Professional photo and video sessions to keep your content fresh and relevant.

Visual Identity

• Primary logo

• Secondary/alternate logo

• Brand mark/icon

• Color palette

• Typography system

• Basic graphic/visual direction

Brand Standards

• Logo usage

• Color specifications

• Typography standards

• Voice/tone guidance

• Basic visual guidelines

Final Deliverable:
A complete MPROS Brand Blueprint + Brand Standards Package containing the strategic, verbal, and visual foundation of the new brand.

Repositioning an existing brand for where the business is going next.

This is actually what you're doing with Merritt Productions → MPROS.

Best for: Established companies that have outgrown their name, identity, messaging, positioning, audience, or overall market perception.

Client Receives

Existing Brand Audit

• Current identity review

• Website review

• Social presence review

• Messaging review

• Customer-facing material review

• Competitive positioning review

• Brand strengths/weaknesses

• Existing brand-equity assessment

Rebranding Strategy

• What stays

• What changes

• What disappears

• New market positioning

• Audience refinement

• Competitive differentiation

• Updated value proposition

Updated Brand Foundation

• Mission/vision/purpose refinement

• Brand promise

• Core messaging

• Brand story

• Tagline/slogan when appropriate

• Voice and tone

Visual Rebrand

• Logo redesign or refinement

• Alternate marks

• Updated color system

• Typography

• Graphic direction

• Photography/video direction

Transition Strategy

• Old-brand → new-brand transition plan

• Customer/client communication strategy

• Social transition

• Digital transition

• Launch recommendations

Brand Standards

• Final brand guidelines

• Logo usage

• Color/typography

• Messaging

• Voice

• Visual standards

Final Deliverable:
A Rebranding Blueprint + Complete Brand System + Transition Plan.

Building the individual into a recognizable professional brand.

Best for: CEOs, entrepreneurs, executives, sales professionals, speakers, consultants, creators, coaches, public figures, and subject-matter experts.

This could become particularly strong for you because you're building the same thing around yourself.

Client Receives

Personal Brand Discovery

• Goals assessment

• Expertise inventory

• Audience definition

• Current reputation/presence audit

• Competitive/peer review

• Opportunity analysis

Personal Positioning

• Personal brand positioning statement

• Areas of authority

• Key differentiators

• Personal value proposition

• Audience definition

• Brand personality

Messaging

• Personal brand story

• Professional biography

• Short biography

• Social profile descriptions

• Elevator pitch

• Key talking points

• Signature themes/topics

Content Strategy

• 3–5 content pillars

• Recommended platforms

• Content formats

• Publishing strategy

• Thought-leadership direction

• Authority-building strategy

Visual Direction

• Personal brand visual direction

• Photography direction

• Video/content appearance

• Social visual standards

• Optional personal logo/mark where appropriate

Authority Roadmap

• Speaking opportunities

• Podcast/media opportunities

• Networking

• LinkedIn/social strategy

• Thought leadership

• PR opportunities

• Partnership strategy

Final Deliverable:
A Personal Brand & Authority Blueprint.

Figure out what's wrong, where the opportunity is, and what to do next.

This is different from Brand Development.

We don't necessarily build anything. We diagnose and prescribe.

Best for: Established businesses that already have a brand but need professional direction.

Client Receives

Brand Audit

• Website

• Social media

• Visual identity

• Messaging

• Customer experience/touchpoints

• Content

• Current advertising/marketing presence

Market Assessment

• Competitor review

• Positioning comparison

• Audience assessment

• Market perception

• Differentiation opportunities

Strategy Session
Potentially a 90–120 minute session with decision-makers.

We address:

• What's working?

• What's not?

• What are you trying to accomplish?

• Where is the disconnect?

• What should change?

• What should happen first?

Strategic Recommendations

• Positioning recommendations

• Messaging recommendations

• Brand improvements

• Marketing opportunities

• Content recommendations

• Customer journey considerations

• Priority initiatives

90-Day Roadmap
A prioritized action plan:

Immediate → 30 Days → 60 Days → 90 Days

Final Deliverable:
An MPROS Brand Audit & 90-Day Strategic Roadmap, plus the strategy consultation.

Giving an established strategy a professional visual identity.

This is where someone who already knows who they are can hire MPROS for the creative system without buying all of Brand Development.

Client Receives

Creative Discovery

• Existing brand review

• Creative direction meeting

• Style/preferences assessment

• Audience/context review

• Inspiration/reference direction

Visual Identity

• Primary logo

• Secondary logo

• Brand mark/icon

• Color palette

• Typography system

Supporting Creative System
Depending upon package:

• Social graphic direction

• Business card design

• Letterhead

• Email signature

• Presentation/deck template

• Digital graphic templates

• Basic advertising direction

We shouldn't automatically promise every piece of collateral ever invented. Those can be selected or added based on the engagement.

Brand Style Guide

• Logo usage

• Clear space

• Color specifications

• Typography

• Basic graphic rules

• Examples of appropriate usage

Production-Ready Asset Package

• Vector logo files

• PNG files

• JPG files

• Web-ready versions

• Print-ready versions

• Appropriate alternate versions

Final Deliverable:
A Complete Visual Identity System + Production-Ready Brand Asset Library.

Taking the brand from a folder on someone's computer into the marketplace.

This is potentially where MPROS has a major advantage over traditional branding firms because you already have production capability.

Best for: New brands and rebrands that are ready to go public.

Client Receives

Launch Strategy

• Launch objectives

• Target audience

• Launch timeline

• Channel strategy

• Messaging sequence

• Campaign concept

• CTA strategy

Launch Creative
Depending on campaign:

• Announcement graphics

• Social assets

• Digital advertising creative

• Email creative

• Website launch assets

• Print/collateral

• Signage concepts

Content Production
Depending on package:

• Brand photography

• Founder/leadership interviews

• Commercial/brand film

• Short-form video

• Social launch content

• BTS/story content

Digital Rollout

• Social profile transition

• Profile graphics

• Bio/messaging updates

• Launch posts

• Content scheduling

• Email announcement

• Website coordination

Campaign

• Pre-launch

• Announcement

• Launch

• Post-launch reinforcement

Measurement

• Initial campaign performance

• Reach

• Engagement

• Traffic

• Leads/conversions where trackable

• Recommendations for next phase

Final Deliverable:
A fully planned and executed Brand Launch Campaign.