Our work speaks for itself.

Building a new brand from the ground up.

Best for: Startups, new businesses, new organizations, new products, or businesses that have never intentionally developed their brand.

Discovery & Research

  • Brand discovery session

  • Business/organization assessment

  • Target audience definition

  • Competitor review

  • Market positioning assessment

Brand Foundation

  • Mission statement development/refinement

  • Vision statement

  • Brand purpose

  • Core values

  • Brand positioning statement

  • Value proposition

  • Brand promise

  • Primary audience/customer profiles

Messaging

  • Core brand message

  • Brand story

  • Tagline/slogan development

  • Brand voice and tone

  • Key messaging points

  • Short company description

  • Long company description

  • Elevator pitch

Visual Identity

Professional photo and video sessions to keep your content fresh and relevant.

Visual Identity

  • Primary logo

  • Secondary/alternate logo

  • Brand mark/icon

  • Color palette

  • Typography system

  • Basic graphic/visual direction

Brand Standards

  • Logo usage

  • Color specifications

  • Typography standards

  • Voice/tone guidance

  • Basic visual guidelines

Final Deliverable:
A complete MPROS Brand Blueprint + Brand Standards Package containing the strategic, verbal, and visual foundation of the new brand.

Next

Rebranding