Building the individual into a recognizable professional brand.

Best for: CEOs, entrepreneurs, executives, sales professionals, speakers, consultants, creators, coaches, public figures, and subject-matter experts.

This could become particularly strong for you because you're building the same thing around yourself.

Client Receives

Personal Brand Discovery

• Goals assessment

• Expertise inventory

• Audience definition

• Current reputation/presence audit

• Competitive/peer review

• Opportunity analysis

Personal Positioning

• Personal brand positioning statement

• Areas of authority

• Key differentiators

• Personal value proposition

• Audience definition

• Brand personality

Messaging

• Personal brand story

• Professional biography

• Short biography

• Social profile descriptions

• Elevator pitch

• Key talking points

• Signature themes/topics

Content Strategy

• 3–5 content pillars

• Recommended platforms

• Content formats

• Publishing strategy

• Thought-leadership direction

• Authority-building strategy

Visual Direction

• Personal brand visual direction

• Photography direction

• Video/content appearance

• Social visual standards

• Optional personal logo/mark where appropriate

Authority Roadmap

• Speaking opportunities

• Podcast/media opportunities

• Networking

• LinkedIn/social strategy

• Thought leadership

• PR opportunities

• Partnership strategy

Final Deliverable:
A Personal Brand & Authority Blueprint.